At the 133rd Annual Meeting of the International Trademark Association (INTA) in San Francisco, DotAsia Organization announces the appointment of the ClearingHouse for Intellectual Property (“CHIP”) for managing the Sunrise process for Internationalized Domain Names (IDNs) in the “.Asia” Top-Level-Domain (TLD). CHIP is a revolutionary system and service that assists brand owners in managing rights protection mechanisms developed by domain name registries.
The IDN Sunrise process is a priority registration period for brand owners to register and protect their brands with domain names (in Chinese, Japanese and Korean scripts) which correspond to their brands. By utilizing CHIP, brand owners can also register transliterations and variants of their brands in these scripts. As of May 18, 2011, domain name registrars can submit domain name applications through CHIP. The deadline for the .Asia IDN Sunrise for Chinese, Japanese and Korean is July 25, 2011.
“DotAsia is committed to curb abusive registrations and to encourage positive usage of the ‘.Asia’ domain. Internet users from China, Japan and Korea are searching for information about global brands in their native language. Having domains that match your brand in the local language is therefore critical for online brand strategy, and serves to enhance your search engine optimization (SEO) and ranking,” says Edmon Chung, CEO of DotAsia. “This partnership with CHIP extends our outreach to brand owners around the world to leverage the Sunrise priority process and to enhance the utilization of .Asia domains.”
In addition, DotAsia is working closely with CHIP on new rights protection mechanisms that will be supported by the CHIP platform. The newest feature that is available for brand owners is a so-called trademark claims service.
“CHIP’s trademark claims service will not only allow brand owners to be informed when a domain name that corresponds with their trademark is registered, or is about to be registered, but will also notify the domain name applicant or registrant that a valid trademark claim with regard to the domain name exists,” says Bart Lieben, Counsel with Crowell & Moring and the main architect of CHIP. “On the basis of such a notification, brand owners will have the ability to suspend infringing domain names by using an expedited process, managed by an independent dispute resolution service provider.”